Marketing & Media Headlines

Connect and communicate through the power of the ISPO marketing portfolio and press interaction. News on all ISPO BEIJING related events and developments can be read, heard and watched 24/7, backed by a multilingual website and newsletter that reaches over 70 000 people.

Whether online or in the press, the show reaches out on behalf of its exhibitors through an extensive campaign linked to hundreds of media resources, talking to thousands of potential visitors and millions of global industry professionals.

ISPO BEIJING is covered live by around 500 journalists covering traditional sports, outdoor sports, winter sports, fashion media as well as business media and mass media. 10 Television channels will broadcast ISPO BEIJING alongside as well as 3 Sports video web media and industry web media.

The power and expertise behind the ISPO brand means that any business participating in the show automatically has access to a wealth of marketing expertise and services – built on an indepth experience of putting some of the world’s greatest sports business events under the spotlight.

"We have been exhibiting here with Vasque, Black Diamond and Outdoor Research from the very beginning. Apart from providing us a very good platform to meet customers and potential partners, ISPO is also our key media partner to broadcast these brands. For example, ISPO BEIJING E-newsletter is the preferred channel to publish our news to the sports industry all over the year."
Mr. Jack Lin, General Manager, Shenzhen Himalaya Trading Co., Ltd.

ISPO - whole year live report

  • Chinese/English official website offering updated trade show and brand news
  • Bi-weekly bilingual E-Newsletter sent to 70,000 professionals
  • All-year-round SNS media coverage (micro-blog, video websites)
  • New APP/Android client applications with a complete view of the trade show


The ISPO News Preview is read by around 150,000 Sports Business Professionals. It contains information about industry trends, products, background stories and interesting interviews.

ISPO online

ISPO’s online marketing strategies reach around 1.6 million visitors each year

Advertising on site
Exhibitors of ISPO Beijing benefit from on-site advertising spaces in entrance areas, corridors and exhibition halls.

ISPO Media Partner - multi-angle coverage

Bilingual ISPO press releases targeting at over 4,000 journalists worldwide all year round

  • 488 Chinese and international journalists & 34 industry media partners on site
  • 15 TV reports on business/ sports/ news/ lifestyle channels
  • 3 sports video web media interview live
  • 800+ multi-language coverage clipping


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