During the four days of the trade fair in February 2017 we had the chance to get an in depth feedback from our exhibitors. Here is a brief overview of what they think about the show.

“ISPO BEIJING is by far the biggest winter sports trade fair in China. If you have any stakes in the market and you want to grow your business in China, I can definitely recommend coming to Beijing. For Austrian and international companies in general ISPO BEIJING is the ideal platform to enter the Chinese market.”
Ms. Marion Tschernutter
Project Manager of Austrian Federal Economic Chamber (Austrian Pavilion)

“At ISPO BEIJING, we can talk to a lot of international brands and partners to find out about the latest trends and discuss further cooperation. At the forums, we can discuss new methods of marketing, ways of development and involving more people. I believe that the cooperation be-tween ISPO BEIJING, the leading exhibition for the outdoor industry, and Sanfo, the leading figure in outdoor retail and event organization, will definitely continue cooperation for a very long time.”
Mr. Heng Zhang
General Manager of Beijing Sanfo Outdoor Products

“We have taken part in ISPO BEIJING every year. This year we can see there are clearly more exhibitors and new innovative products. I have learned a lot at ISPO BEIJING 2017. In terms of skiing, there are more snow resort consultancy companies than last year. We talked a lot with the exhibitors and it is very helpful for our purchasing decisions.”
Mr. Gaosheng Wu
Deputy General Manager, Chang Bai Mountain International Ski Resort

“I would say that ISPO BEIJING is the most influential sports business show in China. All big Chinese brands exhibit at the show and they attract a lot of distributors. Smaller companies can benefit from the high quality of visitors. For our Czech brands, a trade fair like ISPO BEIJING is the perfect opportunity to enter the Chinese market and get a feel for the current market situa-tion. What we recently noticed is that there are not only Chinese distributors but also buyers from Japan, South Korea and other Asian countries, which makes it even more attractive for us and other international brands to come to Beijing.”
Ms. Kateřina Ďurove
Director of CzechTrade Beijing (Czech Pavilion)

“The reason why we have been exhibiting for nine years at ISPO BEIJING is not only that China is the fastest growing market for us, but it is also an important market globally for us to sell our products. Another important reason is that we meet industry and business partners from South Korea, Taiwan, and also Hong Kong, as well as peers and the public media.”
Mr. Alex Koska
Vice President & Global Sales, Fenix Outdoor

“GoPro has participated in ISPO BEIJING every year, because this is where we can find our core customer group. As outdoor enthusiasts, the visitors are also fans of GoPro. They can see the latest GoPro products here at ISPO BEIJING. We always have a really good time at ISPO BEI-JING with our outdoor, snow and ice sports customers.”
Mr. Eddie Chu
Marketing Manager of Great China, Gopro

“As ISPO BEIJING’s old friend, we think it is a very important platform. Through ISPO BEIJING, we can meet with retailers, customers and partners to share new trends in the industry and opinions of the market. We can also show our latest products and technology to sports product buyers. We are really happy that there are so many people here today and we have gained a lot.”
Ms. Catherine Hou
Marketing Director of China, GORE-TEX® Brand

“ISPO BEIJING is a great platform and opportunity for dear friends to get together. All our part-ners are here, so it is a place we must be too. I don’t know if the aisles are narrower or there are too many people, but it is really difficult for me to get around. The halls are crowded, but in a positive way!”
Mr. Baggio Zhong
CEO, Kailas -Zhanjiang Maya Travel Gear

“Companies that join ISPO BEIJING can obtain valuable market insights within a very short time. The conferences and forums help our partners to get more information about the current needs and trends in the market. It is also a very good place to meet with new buyers and build new relationships. ISPO BEIJING is one of the very few places where you can get a full market over-view and discover the latest developments first hand.”
Mr. Soo-hoon Chae
Executive director of KOIA - Korea Outdoor & Sports Industry Association (Korean Pavilion)

“We chose to be here in ISPO BEIJING because we are quite a new brand for the Chinese mar-ket and for us it is so important to show the most important retailers in China our products. For the first day in ISPO BEIJING 2017, as far as I can see now, there's a lot of traffic and I've al-ready met a couple of retailers. And I really enjoy ISPO BEIJING; it's really good to be here. I look forward to coming back here a couple more times.”
Mr. Mathijs De Vries
B.U. Export Manager, oberAlp Group

“The amount of visitors in ISPO BEIJING 2017 is quite a bit more than last year, and much more professional. This year, we have met not only some long-term cooperation partners but also more new clients in and out of our appointed plan. We’re quite satisfied with ISPO BEIJING 2017.”
Mr. Dean Gu
Sports Channel Sales Manager, OAKLEY

“ISPO BEIJING is an important event for the outdoor industry. We hope that through ISPO BEI-JING, we can exhibit our new products and brand concept to outdoor fans. We will come again next year to meet our friends.”
Mr. Michael Wangg
Deputy General Manager, PELLIOT

“More than ten brands from SOA are exhibiting at ISPO BEIJING 2017. The visitor traffic is terrif-ic. ISPO BEIJING is also a great channel for store managers, brands and retailers to exchange ideas. For us, the brands can offer astute promotions and present their latest products to the customers at the same time, allowing for resourceful B2B matching.”
Mr. Victor Li
Managing Director, Shanghai Setino Sportswear Inc./Chairman of China Selected Outdoor Association (SOA)

“Switzerland has a pavilion for the first time at ISPO BEIJING. Five partners exhibit at the show. All companies want to profit from the huge potential in Asia and from the successful bid of Bei-jing for the Winter Olympics in 2022. ISPO BEIJING is the perfect platform to research the mar-ket opportunities and to establish valuable contacts. Our exhibitors at the Swiss Pavilion like Dahu, Glice, Jetset or Litrax are very satisfied with the visitor quality. Many distributors are look-ing for fresh brands and high quality products.”
Mr. Cornel Grämiger
Project Manager of BTO Solutions, Schürch (Swiss Pavilion)

“ISPO BEIJING is definitely the place to be for winter sports in Asia, and we’ve been following it for the ten past years. This year, it looks like a very nice fair with a lot of visitors. We’re really happy with the development of ISPO BEIJING here.”
Mr. Ulf Bjerknes
President & CEO, SWIX SPORT AS

“As an old friend of ISPO BEIJING, Toread has always participated. We believe it is one of the best outdoor exhibitions in China. And we will continue to come, because it is a fully developed platform and offers good opportunities to everyone, including the visitors and professionals. The visitor traffic is very good this year. We have received many professional visitors, distribu-tors and buyers. I am satisfied with these results.”
Mr. Tai Kang
PR Director, Toread Holdings Group


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