Market Introduction Program

ispo market introduction program

Your access to the Chinese sports market

The Chinese sports market continues to exhibit a lot of potential. Yet how should European and American companies stage a successful market entry in China? The Market Introduction Program at ISPO BEIJING provides answers to this and other questions.

The program is divided into various seminars, covering detailed market analyses among other topics. A guided Retail Tour to local retailers and a guided visit of ISPO BEIJING offer insights into everyday local business. The distributor networking dinner is an ideal opportunity to gain initial business contacts with Chinese sports business professionals.


Created for Asia and focused on winter sports collections. Get connected at the leading multi-segment exhibition in Asia.

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Program Schedule 2017

February 13 Distributor Networking Dinner, hosted by ISPO During the evening you will get the opportunity to present your brand, USPs and key message to the attending distributors. This event is meant for getting first contacts and talk to the most professional distributors that are looking for new brands for their portfolio.
February 14 Full day seminar program
/ Evening: Distributor
networking dinner
Learn about the most important trends and insights of China, market and industry.
A Guide to do Business in China/HK/Taiwan.
Critical Success Factors to win in China from a Chinese Partners’ Perspective.
Sports Retail & The Future of Sports Market in China.
E-commerce Business and Social media for China Sport & Outdoor Industry.
Legal Structuring and Protecting Intellectual Property Rights.
Please note that the agenda points are under subject to changes in order to provide you with the most up-to-date topics.
February 15 Visit to ISPO BEIJING 2017 (runs on 15th-18th February 2017) Guide to all the highlights of the trade show.
Free access to the ISPO VIP Lounge for individual business meetings.
Admission to all ISPO ACADEMY conferences and industry forums.
February 16 Guided retail tour
Pre-registration required
Alternative: Asia Pacific Snow Conference – seminars.
The tour is lead by a Chinese retail expert and include visits to concept stores in Beijing,
specialty retailers, mono brand stores, chain stores and department stores.
The tour will take approximately half a day.


A large number of brands joined our unique Market Introduction Program during the last years. With pride, ISPO can say that we supported numerous international brands in entering the Chinese sports market with great success.

"One of the great benefits besides the educational parts, were the potential matchmaking opportunities that were offered."
Andreas Holm / Area Sales Manager, THULE

”I was impressed by the convenience, experience and professionalism that ISPO provided for our search of the right business partner in China. The program covers a great variety of information, insights and knowledge which is difficult to achieve on your own. Especially in such a short period of time."
Claes Broqvist / former International Sales Director, ODLO

"Especially as a young brand we were happy to be consulted in a professional but lively way. We were treated with a hands on mentality and guidance through our extraordinary phase.“
Frederik Sturm / CEO, ARYS Wear


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